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Tennis Anyone? – A Metaphor for Understanding Social Media

by sr on June 17, 2009

in Uncategorized

As the phenomenon known as social media, (aka social networking) heats up, providers of this unique brand of interactive-based marketing are seeking succinct ways to explain its intricacies. Business professionals and community leaders alike, who would otherwise be considered experts in their fields; find themselves in a position akin to a deer in headlights when [...]

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The Fear Factor

by sr on July 2, 2009

in Featured Article

The reality shows that are prevalent on TV today all tap into one, underlying visceral emotion – the element of fear.  It titillates the  viewer and keeps them returning for more.  That fear factor is great for improving  television ratings but it seems that businesses are far more resistant to seeing how the new medium [...]

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Ever since the concept of Search Engine Optimization came into being, the way people receive search results has changed, Google has always been the leader in search engine optimization. However, with Microsoft’s Bing, Twitter and Facebook garnering so much attention worldwide, will Google`s position be compromised? Will the concept of search engine optimization change completely?The [...]

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