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The reality shows that are prevalent on TV today all tap into one, underlying visceral emotion – the element of fear. It titillates the viewer and keeps them returning for more. That fear factor is great for improving television ratings but it seems that businesses are far more resistant to seeing how the [...]
Tagged as: advertising companies, Articles, beta testing, business, businesses, Dell, Dell Outlet, fear, fear factor, feasibility studies, focus groups, interactive dialogue, interactive relationships, losing control, marketing plan, negative feedback, networking platforms, new media, open dialogue, social media, social networking, television ratings, tv today, twitter
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The economy has put a glitch into all that we know and has undermined all that we have known from the past. What once worked in the past, no longer works. The elements that we were able to fall back on, are no longer reliable or are just plain antiquated. What’s [...]
Tagged as: Articles, branding, business brand development, business branding, business identity, business identity statement, business transformation, marketing plan, marketing strategy, News and Updates, social media strategy, success
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