Normally the subject of hate crimes would be reserved for political forums, the nightly news and personal commentary on social networking platforms (such as FaceBook) between friends. Never before has a medium given the business community the ability to peer into the private lives of customers without repercussions. Social media allows businesses to see the private side of their customers, the more intimate thoughts of their patrons within an environment that is normally reserved for their personal life only.
Television shows, retail merchants, not-for-profit causes, community events, political parties and even Hate Crime Groups are all positioning themselves to be included on someone’s personal roster of friends. So, at this point you may say, “what does this have to do with business?” The answer quite simply is: everything!
Social media, if directed properly could pave the way for inexpensive feasibility studies; it could determine if a product is viable before you go into mass production; it could serve as a secondary form of marketing with either an extremely broad spectrum penetration or an infinitely precise and narrow focus. It can literally cut through the acquisition process and costs of securing small focus groups, with very few obstacles. And, it can garner VERY large focus groups for a fraction of the cost than small ones would require.
In one fell swoop, you can check out someone’s political viewpoint, their favorite television show, what community leader they admire, who’s their favorite celebrity and even what ideological groups to which they may belong. Very quickly, you can acquire an accurate snapshot view of the person, including but obviously not limited to how they view hate crimes. So not only can the consumer determine whether they want to do business with a company, but now businesses can determine more precisely their audience. Broad strokes can also be precision strokes at the very same time.
Social Media is welcomed into people’s homes and they maintain the ability to determine when and where they participate with it. It is virtually a perfect marketing animal. It ingratiates itself into the lives of people, it replaces other forms of communication and for the most part, it is non-threatening. And when it is used NOT to directly “hawk” a service or item, it gets far more results.
By engaging people and asking them questions, you get to know them. By finding out what they think, you understand them better. Now this is where most business people would think – here’s when you have the opportunity to turn a prospect into a sale! And that approach would be – ABSOLUTELY THE WRONG ANSWER! In the world of social media, the business needs to let the consumer know how your business thinks and how it feel about issues. It is necessary to create an on-going dialogue and virtually create an online relationship. Once the consumer knows who you are, they’ll automatically come to you as their preferred choice. Wnh? Because you’ve created a level of personal trust and understanding. This is especially true if you feel the same way about the “hot buttons” in their lives regardless of whether you’re talking about your opinions on Hate Crime Groups or anything else. Because now you’re online friends.
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Hate Crime Groups – Do They Affect Business?
by sr on June 18, 2009
in Uncategorized
Normally the subject of hate crimes would be reserved for political forums, the nightly news and personal commentary on social networking platforms (such as FaceBook) between friends. Never before has a medium given the business community the ability to peer into the private lives of customers without repercussions. Social media allows businesses to see the private side of their customers, the more intimate thoughts of their patrons within an environment that is normally reserved for their personal life only.
Television shows, retail merchants, not-for-profit causes, community events, political parties and even Hate Crime Groups are all positioning themselves to be included on someone’s personal roster of friends. So, at this point you may say, “what does this have to do with business?” The answer quite simply is: everything!
Social media, if directed properly could pave the way for inexpensive feasibility studies; it could determine if a product is viable before you go into mass production; it could serve as a secondary form of marketing with either an extremely broad spectrum penetration or an infinitely precise and narrow focus. It can literally cut through the acquisition process and costs of securing small focus groups, with very few obstacles. And, it can garner VERY large focus groups for a fraction of the cost than small ones would require.
Social Media is welcomed into people’s homes and they maintain the ability to determine when and where they participate with it. It is virtually a perfect marketing animal. It ingratiates itself into the lives of people, it replaces other forms of communication and for the most part, it is non-threatening. And when it is used NOT to directly “hawk” a service or item, it gets far more results.
By engaging people and asking them questions, you get to know them. By finding out what they think, you understand them better. Now this is where most business people would think – here’s when you have the opportunity to turn a prospect into a sale! And that approach would be – ABSOLUTELY THE WRONG ANSWER! In the world of social media, the business needs to let the consumer know how your business thinks and how it feel about issues. It is necessary to create an on-going dialogue and virtually create an online relationship. Once the consumer knows who you are, they’ll automatically come to you as their preferred choice. Wnh? Because you’ve created a level of personal trust and understanding. This is especially true if you feel the same way about the “hot buttons” in their lives regardless of whether you’re talking about your opinions on Hate Crime Groups or anything else. Because now you’re online friends.
Tagged as: Articles, customers, events, facebook, feaseibility studies, group, Hate Crime Groups, hate crimes, marketing, mass production, networking, news, personal commentary, political viewpoint, private lives, snapshot, social conciousness, social media, social networking, technology